Language Gate on Facebook (Managing a Multilingual Page)

One of my clients runs an international brand of photography accessories in the action sport industry and for a long time we had a challenge of marketing in multiple languages to different crowds while trying to contain it all on the same page.  This was recently made possible by Facebook using a language-gate.

The following video goes through the process of posting for audiences in English and French.  However, it misses one major point, the feature had to first be enabled through your page settings.  So, in order to get it all set up you must first:

  1. From the top of your Page, click Edit Page
  2. Select Edit Settings
  3. Click Post Privacy Gating
  4. Check the box next to Post Privacy Gating
  5. Click Save Changes

Once set up you can follow the instructions in the video below:

Gil
 

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