As Facebook advertising becoming more and more popular, many people are looking for ways to add the Facebook conversion pixel a WordPress website.
There are 2 common ways to add the conversion pixel: through your theme, using a dedicated WordPress plugin.
Adding Conversion Pixel Using Your Theme:
Many commercial themes have a dedicated “settings” page that will allow you to change colors, fonts, etc. Some of these also have a section titled “Scripts” which allows you to paste code for any scripts you may want to include.